/Social Media Marketing (SMM) - Advanced

Course Curriculum

Section 1 · Module 1: Advanced Social Media Advertising

○ Deep dive into Facebook & Instagram Ads Manager ○ Audience segmentation and lookalike audiences ○ Retargeting & conversion optimization ○ Split testing (A/B testing) for ads

Section 2 · Module 2: LinkedIn & Twitter/X for Business Growth

○ LinkedIn lead generation strategies ○ LinkedIn Ads & Sponsored Content ○ Twitter/X advertising and real-time engagement tactics

Section 3 · Module 3: YouTube & Video Marketing

○ YouTube SEO & algorithm insights ○ Creating viral video content ○ Running YouTube Ads (In-Stream, Discovery, Bumper Ads)

Section 4 · Module 4: Social Media Automation & AI Tools

○ Automating posts with scheduling tools ○ Chatbots & AI-driven customer interactions ○ AI-powered content creation & social media assistants ○ Future trends in AI for social media marketing

Section 5 · Module 5: Crisis Management & Brand Reputation

○ Handling negative comments & PR crises ○ Social media policy & guidelines for businesses ○ Online reputation management strategies ▶ Turning crises into engagement opportunities

Module 5: Crisis Management & Brand Reputation

Turning crises into engagement opportunities

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