/Social Media Marketing (SMM) - Beginner

Course Curriculum

Section 1 · Module 1: Introduction to Social Media Marketing

○ What is social media marketing? ○ Evolution of social media and its impact on businesses ○ Understanding different social media platforms ○ Organic vs. paid social media marketing

Section 2 · Module 2: Social Media Platforms & Strategies

○ Facebook marketing basics ○ Instagram marketing strategies ▶ LinkedIn for B2B marketing ○ Twitter/X for real-time engagement ○ YouTube and video marketing fundamentals

Section 3 · Module 3: Content Creation & Branding

○ Importance of storytelling in social media ○ Creating engaging posts (images, videos, carousels, reels) ○ Content calendar planning ○ Designing with Canva & other tools ○ Writing compelling captions & CTAs

Section 4 · Module 4: Social Media Growth Strategies

○ Increasing followers and engagement organically ○ Hashtag strategies for reach & discoverability ○ Community management & brand reputation ○ Collaboration & influencer partnerships

Section 5 · Module 5: Social Media Analytics & Performance Tracking

○ Understanding key metrics (reach, impressions, engagement rate) ○ Using platform insights (Facebook, Instagram, LinkedIn) ○ Social media listening & sentiment analysis ○ Tools for monitoring social media success (Hootsuite, Buffer, Sprout Social)

Section 6 · Module 6: Social Media Advertising (Intro to Paid Ads)

○ Basics of Facebook & Instagram Ads ○ Understanding ad objectives & targeting ○ Setting up a simple ad campaign ○ Budgeting & measuring ad performance

Module 2: Social Media Platforms & Strategies

LinkedIn for B2B marketing

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