/Search Engine Marketing (SEM) - Advanced

Course Curriculum

Section 1 · Module 1: Advanced Google Ads Strategies

○ Dynamic Search Ads and Responsive Search Ads ○ Ad scheduling and geo-targeting strategies ○ Competitor analysis for paid search campaigns ○ Advanced keyword segmentation and audience targeting

Section 2 · Module 2: Display & Video Advertising

○ Understanding Google Display Network (GDN) ○ Creating visually appealing banner ads ○ YouTube Ads (In-Stream, Discovery, Bumper Ads) ○ Retargeting strategies for Display & Video campaigns

Section 3 · Module 3: Shopping Ads & E-commerce Marketing

○ Setting up Google Shopping Ads ▶ Google Merchant Center walkthrough ○ Feed optimization for e-commerce success ○ Bidding strategies for maximum ROI

Section 4 · Module 4: Retargeting & Remarketing Strategies

○ What is remarketing? ○ Setting up remarketing audiences in Google Ads ○ Dynamic remarketing for e-commerce ○ Best practices for remarketing campaigns

Section 5 · Module 5: Local & Mobile SEM Optimization

○ Running location-based Google Ads ○ Optimizing for mobile search ads ○ Google My Business & Local Service Ads ○ Click-to-call and call tracking strategies

Section 6 · Module 6: Analytics, Reporting & AI Automation in SEM

○ Advanced Google Ads reporting techniques ○ Conversion tracking and ROI measurement ○ Using AI tools for campaign automation

Module 3: Shopping Ads & E-commerce Marketing

Google Merchant Center walkthrough

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