/Public Relations (PR)

Course Curriculum

Section 1 · Module 1: Introduction to Public Relations

○ Definition and scope of PR ○ Difference between PR, advertising, and marketing

Section 2 · Module 2: The PR Process

○ Research, strategy, and evaluation ▶ Campaign planning essentials

Section 3 · Module 3: Media Relations

○ Writing press releases ○ Building media contacts

Section 4 · Module 4: Digital PR

○ Social media strategy for PR ○ Online reputation management

Section 5 · Module 5: Crisis Communication

○ Handling PR crises ○ Key strategies and spokesperson role

Section 6 · Module 6: Ethics in PR

○ Ethical guidelines and legal issues ○ Transparency and accountability

Section 7 · Module 7: PR Writing

○ Writing effective press releases, pitches, and speeches ○ Test Preview

Module 2: The PR Process

Campaign planning essentials

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