/Digital Marketing Mastery - Advanced

Course Curriculum

Section 1 · Module 1: Advanced SEO & Growth Hacking

○ Technical SEO (site speed, mobile optimization) ○ Link-building strategies ○ Local SEO and Google My Business ○ Growth hacking techniques for organic reach

Section 2 · Module 2: Advanced Social Media & Influencer Marketing

○ Running Facebook & Instagram ad campaigns ○ LinkedIn marketing strategies for B2B ○ Influencer marketing strategies ○ Community building and engagement tactics

Section 3 · Module 3: Google Ads, Facebook Ads & Retargeting

○ Deep dive into Google Ads (Search, Display, Shopping) ○ Facebook Ads Manager advanced targeting ▶ Retargeting strategies using pixels ○ Analyzing ad performance and A/B testing

Section 4 · Module 4: Affiliate Marketing & Monetization

○ Introduction to affiliate marketing ○ Finding the right affiliate programs ○ Monetizing blogs and websites ○ Creating passive income through digital marketing

Section 5 · Module 5: AI & Automation in Digital Marketing

○ Using AI tools for content creation ○ Chatbots and AI-driven customer engagement ○ Marketing automation tools (HubSpot, Mailchimp, Zapier)

Section 6 · Module 6: Analytics & Performance Measurement

○ Google Analytics deep dive ○ Conversion tracking and ROI measurement ○ Creating digital marketing reports ○ Understanding consumer behavior with data

Module 3: Google Ads, Facebook Ads & Retargeting

Retargeting strategies using pixels

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