/Digital Marketing Mastery - Beginner

Course Curriculum

Section 1 · Module 1: Introduction to Digital Marketing

○ What is digital marketing? ○ Traditional vs. digital marketing ○ The digital marketing ecosystem ○ Key industry trends and career opportunities

Section 2 · Module 2: Website and SEO Basics

○ Understanding websites and domains ○ WordPress and website builders ○ Introduction to Search Engine Optimization (SEO) ○ On-page and off-page SEO techniques ○ Keyword research and SEO tools

Section 3 · Module 3: Social Media Marketing (SMM)

○ Importance of social media in digital marketing ○ Understanding different social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) ○ Creating engaging social media content ▶ Social media analytics and tools

Section 4 · Module 4: Content Marketing & Blogging

○ Importance of content in digital marketing ○ Blogging strategies and platforms ○ Writing SEO-friendly content ○ Video marketing basics (YouTube, Reels, Shorts)

Section 5 · Module 5: Email Marketing & Lead Generation

○ Introduction to email marketing ○ Building and managing an email list ○ Writing high-converting email campaigns ○ Lead magnets and lead generation strategies

Section 6 · Module 6: Basics of Paid Advertising (PPC)

○ Introduction to Google Ads and Facebook Ads ○ Understanding PPC (Pay-Per-Click) advertising ○ Ad targeting and budgeting basics ○ Measuring campaign performance

Module 3: Social Media Marketing (SMM)

Social media analytics and tools

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